DADA 2020 SYSTEM "XY" by Francesco Meda DADA

NEW COLLECTION 2020 SISTEMA XY

Design Francesco Meda Today, as never before, “kitchen-mania” is all the rage at every latitude and affecting generations right across the board. Food has become a glocal passion and its appointed place – the kitchen – is where culinary alchemy happens, as long as everything is at hand and functional, as demanded by all great chefs. Inspired by the Cartesian coordinates, Francesco Meda is designing a new functional, modular and flexible system where every kitchen accessory is where it should be and within easy reach. Thanks to a system of tracks on the X and Y axis, the convivial kitchen can now cater for new options, including homeworking, where the multiple accessories, used for different purposes, must always be readily available. At this particular point in time, enforced permanence at home has encouraged us to be tidier, to ensure that everything we need has an established place so that we know exactly where to find them. This is especially important in the kitchen where our multiple gadgets, used for a range of purposes, need to be instantly at hand. Milanese designer Francesco Meda tackles the problem with his XY project, a universal, custom made accessorized system that can match different models of Dada kitchens, whether wallmounted or self-standing islands. “The main difficulty has been focusing on a functional and transversal product, built with a simple, non-invasive method so as to fit in with existing kitchens. So I began with the idea of offering a new way of using the kitchen by integrating different accessories”. Francesco Meda Sistema XY, a name that recalls the Cartesian coordinates, develops vertically and horizontally by means of a series of extruded profiles. The basic “axis” of the design is a central accessorizable channel, featuring ad hoc spaces for items such as knife holders, chopping boards, spice jars, salt & pepper grinders, electric plug units, smoke extraction hoods, plate racks. Even the sections themselves can house different sliding accessories, including a wooden 130 cm x 130 cm board, that can be used as an informal table.